Journal

From the desk

Notes on companies, rooms, training, and the startups I back. No freelancer diaries.

Why I built a network instead of another personal brand

Followers don't close rounds. Rooms do. The thesis behind Adverds Network — and why the fitness brand and the app had to exist next to it.

Fitness Feb 21, 2025

The MayDougie protocol: 45-minute sessions, no wasted volume, recovery as a KPI.

Startups Jan 14, 2025

Distribution, founder stamina, and a product that can survive a quiet quarter.

Tech Dec 3, 2024

Dougie Labs exists so the network, the app, and the brand never wait on a vendor.

Fitness Nov 18, 2024

Apparel and nutrition for people who run companies and still train like it matters.

Operator Oct 30, 2024

One calendar, one standard, operators in every P&L. The founder is not the product.

App Oct 5, 2024

Why the app had to be mine — not a white-label gym plan with my face on it.